From Pixels to Orbit
Our first emblem - a bold pixel-built “W” - captured 2014’s challenge: bringing offline industries online. Nearly a decade and six businesses later, our brand story has outgrown a single letter. The new word-mark brings the full WebLab name to centre stage, framed by two sweeping curves that evoke motion, connection and constant growth.
old logo |
new logo |
Why a Redesign?
- Portfolio breadth - Classifieds, retail, logistics, tech services—one initial no longer told the whole story.
- Multi-channel reality - The new mark scales cleanly from watch-sized app icons to roadside billboards.
- Unified identity - A visual anchor that ties every WebLab business together, at home and abroad.
Anatomy of the New Logo
ELEMENT | MEANING |
WEBLAB in bold capitals | Strength, authority, professionalism |
group in green (#28A745) | Growth, innovation, flexibility |
Curved strokes | Orbit, momentum, continuous progress |
Black / white / green palette | Reliability balanced with fresh thinking |
Living Our Values
The redesign had to mirror the values we live every day - courage, responsibility, constant improvement, respect, teamwork and loyalty. Minimalist layout, confident typography and a single accent colour deliver clarity, transparency and forward energy - exactly what our partners expect from us.
(Want the full story behind our purpose? We’ve prepared a dedicated article on WebLab Group’s mission, vision and values - link below.)
We build the future by honoring the past and daring to move beyond.
Explore more: → Our Mission, Vision & Values
Feel free to share your thoughts—we’d love to hear how the new look resonates with you.